Brand Identity, Packaging Design
Reimagine Foods approached us with the idea of forging a product collaboration with health and wellness influencer, Melissa Metrano. The goal for the branding and packaging was to capture Melissa's warm personality, and appeal to thousands of women who look to her @melisfit account for daily diet, exercise and beauty tips.
The design pulls colors from a morning sunrise to communicate a fresh start each day and capture the warm, positive energy of the brand.
Airy layouts and clean typography create a premium tone that reflects the high quality ingredients used in the product.