Brand Identity, Packaging Design
Family Foods is the collaborative efforts of Reimagine Foods and health and wellness influencer, Rachel Brathen (also known as YogaGirl.) Rachel wanted to create a brand that conveyed the sense of joy she experiences when connecting with loved ones and sharing a meal together. Targeted towards mothers, it was also essential to communicate that this is a natural product, made with healthy, high quality and sustainably sourced ingredients (so moms can feel good about feeding this to their little ones.)
The logotype feels fun yet imperfect and a little bit messy (just like baking with your kids.) A subtle moon is included within the "D" to tie in Yoga Girl's personal brand focusing on holistic wellness.
As a direct-to-consumer brand, creating a memorable experience when receiving the product was important. We designed custom shippers, postcards and paper to give customers a personalized experience.
📸 : Harbinger