Brand Identity, Packaging Design, Web Design, Illustration
Berry Bissap is a beverage brand bringing a popular West African spiced hibiscus classic to the US market. Our challenge was finding a way to pay homage to the long-standing, Senegalese roots of the beverage while simultaneously appealing to a younger American audience. While the illustrations and patterns draw inspiration from traditional African artwork, the vibrant colors, clean layouts and typography feel approachable and modern.
The goal was to tell the story of Berry Bissap's West African roots, in a modern way that would still appeal to general consumers. We used bold, exciting colors to capture the refreshing, flavorful qualities of bissap.
The illustrations and patterns take inspiration from West African fabrics and clothing, using loose and organic strokes and shapes paired with geometric patterning.
We also developed a digital presence for the brand including an ecommerce site and emailers.