Besa is an organic canned wine brand based out of Southern California. Made from all-natural ingredients and perfect for on-the-go, they needed a brand identity and packaging system that would reflect the premium nature of the product, while still speaking to the fun-loving and active lifestyle of their target demographic (millennial women.)
The negative space on the can creates an arrow, representing their tagline "Be Present" and the logo mark was inspired by the translation of "besa", meaning "kiss".
We then designed the website to drive sales and provide a strong digital presence for the brand. Check it out at drinkbesa.com