We all know how challenging it can be to carve out time in your busy schedule to cook. Hero Meals is a delivery service ready to save your day by providing healthy, affordable and delicious ready-to-eat meals without the stress or costs of an ongoing subscription plan. They sought an approachable and versatile brand identity that would appeal to a broad customer base and reflect their no-nonsense approach to nutrition. No calculating macros over here! Just high-quality, well-balanced food you can feel good about eating.
We expanded the brand identity past the packaging design, creating recognizable and cohesive brand assets that could be used throughout marketing materials, social media and other touch points.
A comprehensive iconography set was developed depicting all of the meals. These can be used on brand collateral, the website and packaging as identification for each meal.