We all know how challenging it can be to carve out time in your busy schedule to cook. Hero Meals is a delivery service ready to save your day by providing healthy, affordable and delicious ready-to-eat meals without the stress or costs of an ongoing subscription plan. They sought an approachable and versatile brand identity that would appeal to a broad customer base and reflect their no-nonsense approach to nutrition. No calculating macros over here! Just high-quality, well-balanced food you can feel good about eating.
A comprehensive iconography set was developed depicting all of the meals. These can be used on brand collateral, the website and packaging as identification for each meal.