Turn Up the Beet


Brand Identity, Website Design


Turn Up the Beet is a juice bar/music lounge located in the Hudson Valley. Sourcing local, fresh ingredients and offering the convenience of a delivery service, Turn Up the Beet caters to a younger, more health conscious demographic. They sought a brand that felt lively, youthful and approachable to help them stand out and gain recognition as the only business of its kind in the area.

The logo mark features a beet spinning in a blender, while doubling as a volume knob "turning up the volume" to tie in the brand's musical influence.

We expanded the brand identity past the packaging design, creating recognizable and cohesive brand assets that could be used throughout marketing materials, social media and other touch points.

"We had everything set out for the ideal juice business, the only thing we were missing was the image. Working with Macaroni Creative brought our company face to a whole new level. Responsive, professional and always willing to work with their customers. When the first comment is always 'I love your logo', you know that you’ve chosen the right people!"
- Stephen Kennedy, Turn Up the Beet Owner

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