Bare Bones
Bone Broth


Brand Identity, Packaging, Marketing Materials, Trade Show Graphics, Illustration


When Bare Bones was approached with a huge opportunity from a major nation-wide retailer, they came to us looking to develop an exciting new look for their exciting new product. Since then we've refreshed the brand and multiple product lines.

Barebones Instant Broth Packaging with Sachets scattered

Our challenge was finding a way to communicate the convenience and health benefits associated with instant bone broth as a beverage. We chose to use the mug as a focal point, paired with whimsical illustrations and hand-done accents to add a sense of playfulness.

We were also tasked with redesigning Bare Bone's staple classic broth. We chose to feature product imagery in what could be interpreted as a bowl or mug, to communicate the ability to cook or sip the broth. Bright color blocking paired with illustrations were used for consumers to quickly recognize flavor.

The redesigned was launched into the marketplace in Q3 2020 and Bare Bones has already seen velocities increase up to 40% YoY in every retail account.

We expanded the brand identity past the packaging design, creating recognizable and cohesive brand assets that could be used throughout marketing materials, social media and other touch points.

Expanding beyond bone broth, we helped create packaging for Bare Bones' SuperPowder Coffee Creamer. The design had to feel cohesive with the overall brand aesthetic (as to be recognizable to Bare Bones' loyal customer base,) while still communicating the product attributes and appealing to this totally new category of consumer.

"We had the privilege of working with Mackenzie and Ron to design a new product for Costco. Their creativity, design expertise, attention to detail, and speed were instrumental in the launch and continued success of this product.

We’ve continued to work with them on new products along with brand positioning and identity, refreshing packaging on older products, and everything in-between! As a small team, they have been able to deliver a level of design you’d only expect from a large agency, with a speed and value desired by many small, growing CPG businesses. They have become an invaluable extension to our team, and we highly recommend them to anyone looking to take their brand or products to the next level."
Ryan & Kate Harvey - co-founders Bare Bones

Check Out More Work

Family Foods