For the wordmark, we chose a tall, condensed typeface with subtle customizations. Its elongated vertical structure not only accommodates the length of the name on Wonderbon’s slim can format, but also evokes the visual of chocolate stretching and dripping—a nod to the brand’s signature texture. This typographic choice strikes a balance between elegance and approachability, adding a refined but playful feel to the overall identity.

Color choices were carefully selected to enhance the feeling of warmth and indulgence—earthy chocolate tones paired with soft neutrals and metallic accents, creating a sense of comfort and sophistication. Every detail, from the labeling hierarchy to the tactile quality of the can finishes, was designed to heighten the sense of ritual and richness. Ultimately, Wonderbon’s identity is one of fluidity, decadence, and modern craft—a brand that invites consumers to slow down and savor something real.