We worked with Dadz creating the branding and packaging design for a better-for-you drink mix that uses a natural, heart-healthy blend of caffeine, nootropics and adaptogens for an instant boost of energy and increased focus.


Visual Identity

Targeted towards dads, the bold aesthetic draws inspiration from comic books (because we all know parents are basically round-the-clock superheroes‚ö°).

In a sea of sleek supplements and unhealthy energy drinks, we needed to create a brand that stood out and was relatable whether you're rocking a dad-bod or six pack. What better way to do that than a little nostalgia?

"We love working with Macaroni! They brought an idea in our heads to reality in a way that far surpassed our wildest imaginations. Obviously we're big fans of their design work, but also from a process and deadline perspective, they are very professional and communication was always easy."

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